How Aggressive the E-commerce today!

How many E-commerce apps do you have on your smart phone? 1,2,3 or more?

I myself install 3 e-commerce apps on my phone. In the beginning, I rarely use these apps for shopping. I use these apps just to make price comparison from the product in conventional market to what it sells in online stores.


image source : here

Next time I just want to check what kind of product they sell in online store, and it brings me to be a buyer. A little bit surprise, I found they sell the various products with various prices also. The filter key also helps us to buy a product based on our budget limit. I buy a hand phone from Lazada finally. The app is easy to use because this app is mobile friendly, the description of product is good, and the delivery time is quite fast.  My hand phone arrived after two days. After first transaction in Lazada, I become the regular buyer from online store apps :D. I bought makeup, bag, and even for soap I prefer to buy it from online store.

peringkat e-commerce di Indonesia.jpg

image source : here

Lately, the marketing strategies of online stores are getting wild. It cannot be denied that the competition between online stores happen because there are so many online store in Indonesia and worldwide. I install three e-commerce apps; Lazada, Shopee, and Tokopedia. From my research, they use Flash sale as a technique sale, to boost the visitor in their app, and to boost the transaction. How it works? These three apps, will sale some product in limited time. For example, they do flash sell 50 rice cookers at 12.00. At 12.10 the rice cookers have sold out. These three apps use flash sale technique with different time and various products. I usually check flash sale in Shopee app, because this app usually sale so many products in certain hours.

Flash Sale Xiaomi Redmi 5A di Lazada -

image source : here

In this Ramadan month, the level of Indonesian product consumption is higher than the previous months. Many workers get their THR (Religious holiday allowance) this month. The online shops take this moment to do Ramadan big sale.

The E-commerce apps do unmitigated promotion apps to pull people to visit. Moreover, two apps that I mention above promote their sale in two different national televisions. I just surprised how ambitious and aggressive e-commerce apps nowadays. One more time I remember when a pop up adv. blocked my article to show an e-commerce promotion.

The competition between e-commerce apps is very interesting for me to be seen. The new e-commerce app is possible to be new and new every day. Today people are so innovative in many ways. Including open an online store to sell a certain product, release a new promotion to pull people attention. It always interesting for me to see how people could be so innovative in this competitive digital era.


The Bad Impact of Advertisements


Besides of the TV programs like news, movies, and music programs, we can find information from the TV advertisements (ads). The major purpose of TV ads is to promote a thing or service. However everything has progressed day by day include the TV ads. TV ads not only as a media to promote something but more than it, TV ads can influence people to do or not do something. TV ads in Indonesia nowadays are more harmful than helpful for the audience aware or unaware.

According to Jeremiah O’Sullivan R, author of “the Social and Cultural Effects of Advertising”, persuasion is core mission of advertising. Advertising tells you how the product service or idea you are considering will improve your life. The ways people promote their product nowadays just make me ashamed as an Indonesian people. They persuade people to use one product by teasing other products. For example is herbal product is teasing another product. They are teasing each other by slogan, making joke to another product with change their product slogan. Yes, sometimes it is funny and entertain but the bad impact is people will tease another’s because it is familiar on TV. Teasing each other’s is not a big deal, because people will think it is funny and not wrong, and people will use it in daily conversation. We know that TV is the fastest media which can influence the society.

Freedom of choice and advertising-supported entertainment which is often a promoter of social change, are two important components of society that are both promoted through advertising. Because ads can give the fastest effect to social change, it is good if the ads are not identifying the racism. We know that Indonesia is a multicultural ethnic nation. We can see many colors in Indonesian life. We can see on TV that many ads usually hurting other tribes. For example is a cosmetic slogan “white is beautiful”. In my opinion this advertisement is not understand of their marketing object. It is inappropriate to Indonesian people, what about The Papua tribe which is born with black skin? Should they use the cosmetics to be beautiful? It is better if the ads in Indonesia show their respect to every tribe by making a very careful ads slogan on TV.

In fact, according to Megan Vande Kerckhove, a student at the University of Florida’s Interactive Media Lab, advertising is free speech, and it can work to promote free speech. TV ads usually use the rude word to promote their products, and it  influence people to use those words in daily conversation. Children will talk just the way they want to and not respectful. The creative teams of ads try to make the ads interesting by using the rude words. In my opinion, creative is not an excuse to be impoliteness. We have to realize that we are Indonesian people; we learn manners, norm, and religious.

Based on those facts it is logic when I say that TV ads in Indonesia are more harmful than helpful. Ads can influence people to use something or to say something. We need to distinct the policy of TV ads in Indonesia, to reduce the bad impact of TV ads. The good ads should not give a bad influence to others people, but giving a good influence to do or say something.

Morley, Miranda. The Effects of Advertising. (Online)
accessed on 16 May 2013

Stefan, tracy.  2007. Function and effect of Advs. (Online)
accessed on 17 may 2013